SIGNED TUDOR, OYSTER, SHOCK-RESISTING, REF. 4463, CASE NO. 42'861, CIRCA 1959

From 1947 onwards, a year after the official launch of TUDOR, the shield gradually disappeared from the logo. Henceforth it would consist of only the company name and the rose - finely drawn or as an applique in relief - thus emphasising the brand's elegance and style.