CHANEL, EARLY 1960's

Gabrielle “Coco” Chanel took inspiration from her daily life and implemented it in all parts of her namesake brand during her tenure as creative director. She created this signature tweed in the 1920s, inspired by her love at the time: the Duke of Westminster. The pink shade of the tweed is distinctively feminine, while the straight silhouette and stand collar are inspired from traditional menswear traditions. It was Chanel’s design mission to create fashionable alternatives that allowed women to no longer be beholden to restrictive overtly feminine fashion ideals.