Inserções em Circuitos Ideológicos: Projeto Coca-Cola

Details

CILDO MEIRELES (B. 1948)
Inserções em Circuitos Ideológicos: Projeto Coca-Cola
inscribed 'C.M. 5-70' (on transfer text)
transfer text on Coca-Cola glass bottles, in three parts
each: 9 7⁄8 x 2 ¼ x 2 ¼ in. (25.1 x 5.7 x 5.7 cm.)
Executed in 1970-1988.

Provenance

Private collection, gift of the artist
Anon. sale; Philips, New York, 20 November 2012, lot 9
Acquired at the above sale by the present owner

Literature

Latin American Artists of the Twentieth Century, exh. cat., New York, Museum of Modern Art, 1993, p. 275, n. 120 (another example illustrated).
Cildo Meireles, exh. cat., Valencia, IVAM Centre del Carmen, 1995, pp. 19 and 101 (another example illustrated).
Cildo Meireles, exh. cat., London, Dan Cameron, Paulo Herkenhoff and Gerardo Mosquera, 1999, pp. 108-109 and 111 (another example illustrated).
Cildo Meireles, exh. cat., Les Musées d'Art Moderne et Contemporain de Strasbourg, 2003, p. 81 (another example illustrated).
Open Systems: Rethinking Art c. 1970, exh. cat., London, Tate Modern, 2005, p. 138 (another example illustrated).
Seduções: Valeska Soares, Cildo Meireles, Ernesto Neto, exh. cat., Zurich, Daros-Latinamerica, 2006, pp. 92 and 105 (another example illustrated).
Cildo Meireles, exh. cat., London, Tate Modern, 2008, pp. 62-63 and 65, n. 53 (another example illustrated).
J. Fernandes, Cildo Meireles, Madrid, 2013, pp. 100-101 (another example illustrated).

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Lot Essay

"The Insertions into Ideological Circuits took shape as two projects: the Coca-Cola Project and the Cédula Project with banknotes. The work began with a text I wrote in April 1970 which sets out this position:

1) In society there are certain mechanisms for circulation (circuits).

2) These circuits clearly embody the ideology of the producer, but at the same time they are passive when they receive insertions into the circuits.

3) This occurs when they receive insertions into their circuits.

The Insertions into Ideological Circuits also arose from the recognition of two fairly common practices: chain letters (letters you receive, copy and send on to other people) and messages in bottles, flung into the sea by victims of shipwrecks. Implicit in these practices is the notion of a circulating medium, a notion crystallized most clearly in the case of paper money and metaphorically containers (soft drink bottles, for example).

— Cildo Meireles (quoted in "Artist's Writings, Insertions into Ideological Circuits 1970-75," Cildo Meireles, 1999, p. 110).

Inserções em Circuitos Ideológicos: Projeto Coca-Cola

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