MARILYN MONROE AUTOGRAPHED ADVERTISING CONTRACT (PSA/DNA)
MARILYN MONROE AUTOGRAPHED ADVERTISING CONTRACT (PSA/DNA)
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MARILYN MONROE AUTOGRAPHED ADVERTISING CONTRACT (PSA/DNA)

30 OCTOBER 1953

Details
MARILYN MONROE AUTOGRAPHED ADVERTISING CONTRACT (PSA/DNA)
30 OCTOBER 1953
A 20th Century Fox Advertising Release printed on blue paper, signed by Marilyn Monroe in green ink, which authorized Cowles Magazine to use Monroe's likeness in counter displays and newspaper ads
with PSA/DNA LOA
13 ¼ x 8 ½ in. , single sheet

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Nathalie Ferneau
Nathalie Ferneau Junior Specialist

Lot Essay

How to Marry a Millionaire was Monroe’s third major film released in 1953 after Niagara and Gentlemen Prefer Blondes, and which cemented her status as a major sex symbol in Hollywood. Also starring Betty Grable and Lauren Bacall, the movie centered around three New York models attempting to find wealthy husbands. It was the second film released by 20th Century-Fox in the new CinemaScope wide-screen format, as well as the first color and CinemaScope film ever shown on prime-time network television.

The document stipulates that wherever the magazine company used Monroe's image, they had to use this credit line: "MARILYN MONROE starring in HOW TO MARRY A MILLIONAIRE in Cinemascope. A 20th Century-Fox Production. Color by Technicolor."

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