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Lot Essay
The present timepiece is a very rare and highly attractive Datejust reference 6824, distinguished by the prominent presence of a Cartier signature on the dial. It is paired with a 14k gold bracelet in the highly desirable riveted-link design, which was manufactured in the United States by C&I, adding even more appeal. The deployant clasp bears the stamps 'Rolex U.S.A.', 'C*I', and '74'.
Since its founding in 1905, Rolex has trusted the most prominent jewelers and merchants in the world to sell its timepieces, such as Tiffany & Co., Serpico y Laino, and Joyeria Riviera, with their names proudly featured on the dials. However, the rarest and most sought-after of these renowned 'double-signed' Rolex watches are without a doubt those sold by Cartier.
It is thought that during a very short period of time in the 1970s, Cartier’s New York Fifth Avenue boutique carried Rolex watches. This rather improbable sounding assumption is explained by the fact that back then, the brand’s London, New York and Paris offices were entirely separate businesses. Robert Kenmore, the owner of the US branch, took liberties that would be inacceptable today, including selling watches made by competing brands.
Only a small number of these timepieces are known, which highlights the extraordinary rarity of Cartier retailed Rolexes and makes the current watch a remarkable prize for the avid collector.
Since its founding in 1905, Rolex has trusted the most prominent jewelers and merchants in the world to sell its timepieces, such as Tiffany & Co., Serpico y Laino, and Joyeria Riviera, with their names proudly featured on the dials. However, the rarest and most sought-after of these renowned 'double-signed' Rolex watches are without a doubt those sold by Cartier.
It is thought that during a very short period of time in the 1970s, Cartier’s New York Fifth Avenue boutique carried Rolex watches. This rather improbable sounding assumption is explained by the fact that back then, the brand’s London, New York and Paris offices were entirely separate businesses. Robert Kenmore, the owner of the US branch, took liberties that would be inacceptable today, including selling watches made by competing brands.
Only a small number of these timepieces are known, which highlights the extraordinary rarity of Cartier retailed Rolexes and makes the current watch a remarkable prize for the avid collector.