A LUCITE SOLID-BODY ELECTRIC GUITAR

Ampeg was founded in 1947 by the New York jazz bassist Everett Hull, who perfected an amplification technique for the acoustic double bass by mounting a pickup in the endpin support peg. This amplified peg would be the inspiration for the company name. By 1957, Ampeg was offering a complete line of guitar amplifiers. Unfortunately, the company's ethos, led by Hull, showed a certain disdain for rock and roll music and its musicians. This led to a substantial loss in market share to Fender's growing prowess with rock and roll musicians. By 1962, the Ampeg Company had moved its production facilities to Linden, New Jersey, and began the expansion into the guitar market. With the ownership change to Unimusic Incorporated and the departure of Hull, Ampeg recalibrated its product line to compete directly with the more successful electric guitar brands like Gibson and Fender. In 1968, they contracted with session guitarist, guitar builder and repairman Dan Armstrong to consult on developing a model line of solid-body guitars. The project would call for both a guitar and bass guitar. When interviewed for Guitar Player magazine, Armstrong was quoted as saying, 'My intention was to make a guitar that sustained extremely well. Plastic was an obviously good material for the body because of its rigidity.' With a clear acrylic body, the guitar quickly became known as the "See-Through Guitar". Innovations included a 24-fret neck that allowed the player to access a full two-octaves up the fingerboard. The pickup would be designed by electrics and pickup designer Bill Lawrence.

The guitar came with six interchangeable single-coil pickups allowing the player to access different tonal colours and qualities. The guitar would become iconic after Keith Richards used a Dan Armstrong-Ampeg prototype for the Rolling Stones US tour in 1969.