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Lot Essay
The Reference 126710BLRO
The Rolex GMT-Master II reference 126710BLRO, known universally by collectors as the “Pepsi,” is among the most iconic modern interpretations of Rolex’s legendary travel watch. Introduced in stainless steel in 2018, the reference revived the beloved red-and-blue bezel combination that has defined the GMT-Master lineage since the 1950s, pairing vintage-inspired design with the latest advancements in Rolex engineering. Its production continued until its recent discontinuation in 2026, bringing an end to one of the most sought-after modern sports references in the Rolex catalog.
A defining feature of the model is its bi-color red and blue Cerachrom bezel insert, crafted from Rolex’s proprietary ceramic and celebrated for its exceptional scratch resistance and fade-proof qualities. Combined with the robust 40 mm Oystersteel case, caliber 3285 movement, and signature Oyster bracelet, the 126710BLRO offers the ideal balance of historic charm and contemporary performance.
The Rolex GMT-Master II reference 126710BLRO, known universally by collectors as the “Pepsi,” is among the most iconic modern interpretations of Rolex’s legendary travel watch. Introduced in stainless steel in 2018, the reference revived the beloved red-and-blue bezel combination that has defined the GMT-Master lineage since the 1950s, pairing vintage-inspired design with the latest advancements in Rolex engineering. Its production continued until its recent discontinuation in 2026, bringing an end to one of the most sought-after modern sports references in the Rolex catalog.
A defining feature of the model is its bi-color red and blue Cerachrom bezel insert, crafted from Rolex’s proprietary ceramic and celebrated for its exceptional scratch resistance and fade-proof qualities. Combined with the robust 40 mm Oystersteel case, caliber 3285 movement, and signature Oyster bracelet, the 126710BLRO offers the ideal balance of historic charm and contemporary performance.