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Andy Warhol (1928-1987)
Andy Warhol (1928-1987)
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These lots have been imported from outside the EU for sale using a Temporary Import regime. Import VAT is payable (at 5%) on the Hammer price. VAT is also payable (at 20%) on the buyer’s Premium on a VAT inclusive basis. When a buyer of such a lot has registered an EU address but wishes to export the lot or complete the import into another EU country, he must advise Christie's immediately after the auction.
Andy Warhol (1928-1987)

Brillo Soap Pads Box

Details
Andy Warhol (1928-1987) Brillo Soap Pads Box signed and dated 'Andy Warhol 64' (on the underside) silkscreen ink and house paint on plywood 17 x 17 x 14in. (43.2 x 43.2 x 35.6cm.) Executed in 1964
Provenance
Bruno Bischofberger, Zurich.
Private Collection, Vienna.
Private Collection, Antwerp.
Anon. sale, Christie’s New York, 8 November 1989, lot 322.
Private Collection.
Anon. sale, Phillips de Pury & Company New York, 12 November 2009, lot 16.
Acquired at the above sale.



Literature
K. Honnef, Andy Warhol, 1928-1987: Commerce into Art, Cologne 1989 (illustrated in colour, pp. 34 and 39).
B. Nilsson, “Andy Warhol – den reflekterende folsomheds mester” in Louisiana Revy: Andy Warhol, no. 1, September 1990, p. 73 (illustrated in colour, p. 6).
C. Cappa Legora, Andy Warhol: Eine unglaubliche Geschichte nicht nur fu¨r Kinder, Milan 1996 (illustrated in colour, p. 42).
N. Printz (ed.), The Andy Warhol Catalogue Raisonné, Paintings and Sculptures 1964-1969, vol. 02A, New York 2004, pp. 74-75, no. 694.
Exhibited
Salzburg, Galerie Ropac, Andy Warhol, Arbeiten 1962-1986: August 1987, 1987, nos. 8, 12 (illustrated in colour).
Tokyo, Mistukoshi Ltd., Andy Warhol, 1991, p. 152, no. 9 (illustrated in colour, p. 42).
Tel Aviv, Tel Aviv Museum of Art, Andy Warhol, 1992, no. 6 (illustrated in colour).
Vienna, KunstHaus, Andy Warhol 1928-1987: Works from the Collection of José Mugrabi and an Isle of Man Company, 1993, p. 101, no. 13 (illustrated in colour, unpaged).
Lausanne, Fondation de l’Hermitage, Andy Warhol: Collection José Mugrabi, 1995, p. 180, no. 63 (illustrated in colour, unpaged).
Ludwigshafen am Rhein, Wilhelm-Hack-Museum, Andy Warhol: Sammlung José Mugrabi, 1996-97, p. 191, no. 69 (illustrated in colour, p. 110).
Helsinki, Taidehalli, Andy Warhol: José Mugrabin kokoelma, 1997 (illustrated in colour, p. 81).
Warsaw, The National Museum, Andy Warhol: Works from a Private Collection of Jose Mugrabi, 1998. The exhibition later travelled to Krakow, The National Museum.
Rio de Janeiro, Centro Cultural Banco do Brasil, Warhol: Colea~o Mugrabi, 1999.
Kochi, The Museum of Art, Andy Warhol from the Collection of José Mugrabi, 2000-2001, p. 229, no. 65 (illustrated in colour, p. 87). This exhibition later travelled to Tokyo, The Bunkamura Museum of Art; Umeda-Osaka, Daimary Museum; Hiroshima, Hiroshima City Museum of Contemporary Art; Nagoya, Kawamura Memorial Museum of Art and Niigata, Niigata City Art Museum.
Special Notice

These lots have been imported from outside the EU for sale using a Temporary Import regime. Import VAT is payable (at 5%) on the Hammer price. VAT is also payable (at 20%) on the buyer’s Premium on a VAT inclusive basis. When a buyer of such a lot has registered an EU address but wishes to export the lot or complete the import into another EU country, he must advise Christie's immediately after the auction.
Sale Room Notice
Please note that the medium for this lot is silkscreen ink and house paint on plywood and not as printed in the catalogue.

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Lot Essay


In its precise copy of the catchy commercial design, Andy Warhol’s Brillo Soap Pads Box, 1964, presented a radical rethinking of understandings of the art object. Using plywood and silkscreen, he closely mimicked the red and blue design of one of the United States’ most recognizable products. They were uncannily naturalistic, an effect further underscored by the first exhibition of the Brillo Boxes, for which Warhol curated Stable Gallery as if it was a supermarket display. If for much of art history, painting served as a mirror to the world, Brillo Soap Pads Box instead challenged the belief in verisimilitude and fundamentally questioned the meaning that images construct. Although deceptively simple in their design, the Brillo Boxes present a ground-breaking and thought-provoking challenge to accepted ideas governing aesthetics.
Warhol was already painting American consumer products two years earlier, and his Campbell's Soup Cans, 1962, and Coca Cola, 1962, built off his earlier work as a successful commercial illustrator. Both works took their subjects from contemporary mass culture, and evince the artist’s earliest forays into appropriation. Warhol hand painted these canvases, endeavouring to capture the slick contours and meticulous details of both products. If these two works were brought to the fore questions of appropriation, Warhol further extended such conceptual considerations with his Brillo Soap Pads Box. Unlike Campbell’s Soup Cans or Coca Cola, the Brillo Soap Pads Box was a three-dimensional object that could be handled and moved in the same manner as its real-world counterpart. Moreover, by stacking the boxes in a variety of combinations, Warhol removed the need for a plinth, thereby obliterating any separation between art and actual life. Art, Warhol seemed to say, was open to all.
By making sculptures that looked very much like consumer products, Warhol expanded upon Marcel Duchamp’s earlier provocation. For his Fountain, 1917, the artist purchased a urinal from a wholesaler, tipped it on its side, and signed it R. Mutt; initially, no one knew the work was by Duchamp. He then submitted it to the Salon des Indépendants, where the board summarily rejected the work. Debates amongst critics and viewers concerned whether the work constituted an art object. Arguing his own case soon afterward in the Dada magazine The Blind Man, Duchamp wrote, ‘Whether Mr. Mutt with his own hands made the fountain or not has no importance. He CHOSE it. He took an ordinary article of life, placed it so that that tis useful significance disappeared under the new title and point of view—created a new thought for the object’ (M. Duchamp quoted in The Blind Man, reprinted in C. Tomkins, The Bride and the Bachelors: Five Masters of the Avant-Garde, New York, 1962, p. 41). For Brillo Soap Pads Box, Warhol inverted Duchamp’s gesture: instead of choosing a product to call it art, he made art that perfectly replicated a consumer product. In fact, the Brillo Boxes were so convincing that, when shipped to Canada for an exhibition, customs authorities insisted the boxes be taxed as merchandise.
But what is lifelike art, if not a replica of life itself? Contemplating his own reactions to the Brillo Boxes, Arthur Danto wrote, ‘Mr. Andy Warhol, the Pop artist, displays facsimiles of Brillo cartons, piled high, in neat stacks, as in the stockroom of the supermarket. They happen to be made of wood, painted to look like cardboard, and why not? To paraphrase the critic of the Times, if one may make a facsimile of a human being out of bronze, why not the facsimile of a Brillo carton out of plywood?' (A.C. Danto, ‘The Artworld’, 1964, reprinted in in S.H. Madoff (ed.), Pop Art: A Critical History, London, 1997, p. 275). In collapsing the divide between art and life, Warhol offered a new way of seeing and a new set of aesthetic criteria, and Brillo Soap Pads Box represents a fundamental shift from art about the world to art of the world.

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