Please note lots marked with a square will be moved to Christie’s Fine Art Storage Services (CFASS in Red Hook, Brooklyn) on the last day of the sale. Lots are not available for collection at Christie’s Fine Art Storage Services until after the third business day following the sale. All lots will be stored free of charge for 30 days from the auction date at Christie’s Rockefeller Center or Christie’s Fine Art Storage Services (CFASS in Red Hook, Brooklyn). Operation hours for collection from either location are from 9.30 am to 5.00 pm, Monday-Friday. After 30 days from the auction date property may be moved at Christie’s discretion. Please contact Post-Sale Services to confirm the location of your property prior to collection. Lots may not be collected during the day of their move to Christie’s Fine Art Storage Services (CFASS in Red Hook, Brooklyn). Please consult the Lot Collection Notice for collection information.
THE FENDER BROADCASTER
With the success of Leo Fender’s first solid-body electric guitar, the single pickup Esquire, the need for a two pickup model became quickly apparent. Though a few two pickup Esquires were produced in 1950, upgrades to Leo Fender’s first solid body electric guitar were proving necessary, the most important being a neck reinforced with a truss rod. These refinements were carried out in the fall of 1950 and the two pickup Esquire was renamed the Broadcaster. Reaction from the market place was swift and positive with Fender selling 152 Broadcasters within the first two months of 1951. Following a full-page advertisement in February’s Musical Merchandise magazine announcing the new Broadcaster model, Fender’s sales distribution arm received a telegram which would force Fender to change the name of the Broadcaster.