The following 7 lots, 268 -271 and 273-275, are impressive examples of Piaget's exceptional 1970s watch designs. These watches were intended for a young and avant-garde clientele and were characterized by their asymmetrical shapes, large bracelets and the use of precious stones. The models confirm Piaget's creativity and original and earning it the coveted title of "the jeweller of watch making".
Founded in 1874 by Georges Piaget in La Côte-aux-Fées, Switzerland, the firm opened its first showroom at 40, rue du Rhône, Geneva, in 1959. Piaget rapidly became the specialist for the world's thinnest watches and the unique style of cases and bracelets in 18K gold or platinum, the only case materials the manufacturer allows to enter its workshops. Piaget is a pioneer in the realm of watches embellished with gemstones, using lapis lazuli, coral, mother-of-pearl, tiger's eye and onyx in an amazing symphony of dials which appeal to customers increasingly eager for colour and variety.