1933 PACKARD V12 MODEL 1005 CLUB SEDAN
Chassis No. 736 18
Dark pewter with light brown interior
Engine: V12, Stromberg dual downdraft carburetor, 445.47ci, 160hp at 3,200rpm; Gearbox: three-speed manual; Suspension: solid front axle with leaf springs and rear semi-floating rear axle with leaf springs; Brakes: four wheel, internal expanding vacuum boosted Bendix drums. Left hand drive.
The Packard Tenth Series was introduced in January 1933. Following in the wake of the dynamic Ninth Series, the new Packards were offered with a choice of three different engines: the Standard Eight, Super Eight and the newly renamed Packard Twelve. Expertly designed, engineered and built, the Packard cars for 1933 were excellent. However, the uncontrollable obstacles left by the Depression represented a huge stumbling block for all luxury firms of the early 1930s. Nevertheless, the Packard Motor Car Company and its President Alvin Macauley did not let that hinder their drive for success. Trusting in US President-elect, Franklin D. Roosevelt, the storied car maker continued to carry on with business and development.
Ironically, Packard sales fell off at the beginning of 1933, due in part to the fact that the large majority of the previous year's Packard could still be found on the roads driving at speed with no problems or complaints from their owners. To solve this, a clever new marketing plan was employed. Dealers highlighted the ease of trading in the old models as well as other brands of cars for a new Packard. It proved quite effective as the Standard and DeLuxe car sales improved dramatically. Additionally, they renamed the Packard Twin Six from 1932 to the more recognizable Packard Twelve model for 1933. By March of that year Packard was beginning to realize some limited success from the Tenth Series cars and was even bestowed the honor of being the chosen car to deliver President Roosevelt to his inauguration ceremony. New Packard registrations were quite strong despite the harsh economic conditions. On Chicago's wealthy North Shore, registrations of new Packards totaled 2,481, which was more than Rolls-Royce, Duesenberg, Cord, Cadillac, Pierce-Arrow, Lincoln, Stutz and Franklin combined.
The Packard Twelve was the pinnacle of the 1933 model line. It was fast, modern, distinctive and luxurious. More than ample power was produced by the 445 cubic inch engine while handling, suspension and chassis refinements created a more easily operated and enjoyable Packard than those of the Ninth Series. Faced with impending financial demise, many American automotive firms were unable to withstand the onslaught of negativity and malice towards luxury automobiles and their ostentation. Packard's response, and a major component to their longevity, was to make their base model cars, the Standard and DeLuxe Eight, widely accessible to buyers while increasing the quality, performance and image of their top of the line twelve cylinder cars. Records show that in 1933 Packard produced only 520 twelve cylinder cars shared between two model numbers, 1005 and 1006, the latter being reserved for five and seven passenger limousines and one-off coachbuilt custom bodies.
Purchased in the early 1990s by the current owner, and with less than 50 miles since its completion, this Packard V12 has undergone a complete frame off restoration. With full documentation, the aim was to compete on the concours circuit, which due to the owner's hectic schedule, will have to be left to a new owner. The original dealer sticker can still be found on the inside driver's door. The car was well-received at a recent display at the National Automobile Museum in Reno, Nevada. Whether participating in a CCCA tour, relaxing at a lovely concours or simply going for an afternoon drive, this Packard Twelve will do it all.