1937 PACKARD 120 COUPE
Chassis No. 11982036
Engine No. 324395
Baby blue with red pinstriping and grey leather interior
Engine: L-head, straight eight, 282ci., 120bhp at 3,800rpm; Gearbox: three-speed selective synchromesh manual; Suspension: front independent with coil springs and rear semi-elliptic leaf springs; Brakes: four wheel hydraulic drums. Left hand drive.
On January 5th, 1935, the Packard Motor Car Company introduced the One Twenty with resounding success. In the coming months Packard executives would watch as sales figures rose convincingly; the already popular line of Packard Senior cars were now supported by the equally popular newly established Junior cars. In addition to the cleverly organized sales and marketing plan Packard had conceived for the 1937 line, their success was owed in large part to the creativity of the designers. These designers, who had proven themselves to be on the forefront of automotive and mechanical design, had stylishly reinvented the formula for the Junior Series cars. Improvements included a redesigned front grille that sloped at a tastefully raked angle, far more aerodynamic bodywork, and newly designed headlamps and bonnet louvers. In essence, they included all the necessary elements for manufacturing one of the most successful lines of automobiles they had ever produced. Packard new car registrations rose from 6,552 in 1934 to an impressive and nearly unmatched 95,239 for 1937. Expecting similar results for the Sixteenth Series cars, Packard continued production at the same level for 1938. Unfortunately, the global political climate combined with a rapidly slipping economy forced Packard to accept its first substantial loss since the American market had recovered from the Depression. In total, the Packard Motor Car Company reported a loss of over $1,500,000 by 1938 despite producing some of their best motor cars to date.
With its freshly adopted independent front suspension system and redesigned steering linkage system, the Packard One Twenty also featured new hydraulic brakes utilizing centrifuse drums with two shoes for each wheel. The 1937 line continued to improve upon its predecessors. Offered with over fifteen different color choices and a plethora of options and amenities, the factory production models were quickly bringing an end to the coachbuilt era.
The Packard 120 on offer here was added to the Browning Collection in 1982. When it entered the collection, the Packard was finished in black, however since then it has been repainted in baby blue with red pinstriping and red wheels. The paintwork is in fair overall condition, though it has some overspray and minor chipping and spidering in assorted areas. The brightwork is equally presentable and was undoubtedly refurbished some time ago so it shows some pitting. The interior is fitted with grey leather which appears to have been refitted prior to joining the Browning Collection in 1982. The engine bay and motor are in fair overall condition and ran well on a recent short distance test drive. Panel fit on the Packard is commendable with the doors and trunk closing solidly. The trunk appears quite clean and features a spare tire with extra hubcaps. Additionally the 120 is fitted with yellow foglamps and a Philco radio.