Magu, the Goddess of Longevity, is often regarded as the female equivalent of Shoulao. She is usually depicted with a deer pulling a cart of lingzhi, or carrying a basket filled with flowers and other auspicious objects such as double gourds, which contain the wine she brews from the lingzhi. First appearing in early Ming dynasty porcelain from Jingdezhen, her image became popularized during the Kangxi period.
A dish dated to Kangxi period depicting a similar scene of Magu with attendant and with a cart pulled by a deer is illustrated in The Complete Collection of Treasures of the Palace Museum - 38 - Porcelains in Polychrome and Contrasting Colours, Hong Kong, 1999, no. 102. Another is illustrated in Kangxi Porcelain Wares from the Shanghai Museum Collection, Shanghai, 1996, pl. 98. See, also, the pair of Kangxi dishes of this pattern and of comparable size sold at Christie’s London, 15 May 2012, lot 406.