When in 1936 the young jewellery with the name of Fred Samuel opened his business at 6 rue Royale in Paris, he embraced from the very beginning modern design and creativity. Inspired by fashion and experimenting with original combinations of material, he gradually won over international celebrities such as Douglas Fairbanks, Barbara Hutton and Marlene Dietrich to become loyal clients.
Fred collaborated with artists such as Jean Cocteau and Bernard Buffet, producing a golden pendant and a gem-set butterfly brooch as well as creating the gold and lapis lazuli frames for the thirty copper engravings by Picasso for the exhibition Ovid's Metamorphoses.
During the 1950s, the House of Fred received its first orders from Royalty, and with the discovery of oil in the Middle East in the 1960s a new kind of clientele with enthusiasm for precious stones emerged.
In 1975, the company began to establish new stores, including one in Monaco which was opened by Princess Grace of Monaco and her daughter Princess Caroline.
During the 1980s Fred focused on colour, creating the multi-coloured diamond necklace 'Arc-en-Ciel' and selling the famous fancy yellow 'Soleil d'Or' of 105 carats, which was presented by Margaux Hemingway during a dinner at Maxim's.
The House also created jewel for the cinema, the best know certainly being the ruby and diamond necklace which Richard Gere presents to Julia Roberts in Pretty Woman in 1989.
Since 1995, the company has taken a fresh approach to jewellery design while protecting the tradition and know-how of French jewellery making for which Fred have been known. The House has now boutiques in Paris, Cannes, Monaco, London, Tokyo amongst other locations. Their innovative spirit has been applied to their stores, establishing itself as a young-spirited yet classic brand producing jewellery of the finest quality.