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The 1970s were the golden era of the soft porn movie. More money was being poured into the industry than ever before and as a result, a more sophisticated product was being created. In 1972, Deep Throat was released and for the first time, an X-rated movie was being shown in mainstream cinemas. 1972 also saw the release of Bertolucci's Last Tango In Paris. Although this was not a porn film per se, it did feature scenes of an unreservedly adult nature. The lines dividing porn from mainstream cinema were becoming blurred. Films like Deep Throat, Behind The Green Door and Emmanuelle were attracting a fashionable, young crowd and it became almost trendy for couples to go and see these films together. More significantly perhaps, the movies themselves were receiving critical attention. The term 'porno chic' was coined to describe this phenomenon.