Jean-Jacques Cartier and R. Emerson designed the "Crash" watch in the 1960s, the first series made by Cartier London comprised only 15 examples.
The present watch is from the second series, also manufactured by the company's London branch, and launched in the mid 1980s.
The model is designed after the 'limp' watch in Salvador Dali's painting The Persistence of Memory, 1931, exhibited in the Museum of Modern Art, New York.
Dali got his inspiration for the 'limp' watch from Camembert cheese and described it with the phrase "nothing else than the tender, extravagant and solitary paranoic-critical Camembert of time and space".
A similar watch is illustrated in Le Temps de Cartier by J. Barracca, G. Negretti, F. Nencini, p. 295.