Ford Product Development Center
16 June 2002
This Lot has no reserve
"Ford Design Department - Concept and Showcars 1932-1961" by Jim & Cheryl Farrell
A history of design at the Ford Motor Company from Edsel Ford's 1932 boat-tailed Gregorie Roadster through 1961's Firefly and Astrion concepts. Jim & Cheryl Farrell's exhaustive research and interviews with the designers, modelers and managers who created Ford's concept and show cars is an indispensable research tool. It also is an entertaining and informative recounting of the evolution of Design at Ford and the personalities and internal structuring that shaped today's worldwide network of Ford Design Studios. The biographies of designers, modelers and managers are invaluable both in understanding how their backgrounds affected design and in tracing the intricate and often-overlapping relationships among their employers and clients.
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