Ford Product Development Center
16 June 2002
This Lot has no reserve
FORD SPLASH CONCEPT
Metallic blue with blue and grey neoprene interior
Jack Telnack, Ford's Vice President - Design, turned four students of Detroit's Center for Creative Studies loose in the summer of 1988 with a simple instruction: design a vehicle they would like to use year round as well as on a summer weekend.
The Splash concept was the result, an all-season concept dune buggy with a number of innovative and imaginative features. It was good enough, in fact, that after the student team completed its work and went back to school, Ford commissioned Autodynamics Corporation of America to build Splash on a front-engined platform. Splash joined Ford Division's auto show truck exhibit for the 1989 season.
The Splash concept's flair is apparent, as is its adaptability. As envisioned in the concept, Splash would have driver-adjustable ride height and attitude to adapt from highway cruising to off-road dashes. The body panels above the beltline - the windows, roof and rear hatch - all are removable for summer fun.
Other Splash features that were announced included retractable high-mount driving lights and unique deployable mud flaps that can be retracted to prevent damage off-road, then deployed to reduce spray and stone damage on the highway. Splash also is compact, built on a 93 inch wheelbase and only 143 inches long by 70 inches wide.
The Splash concept's signature feature is in its interior: coverings for the four occupants' seats are made from neoprene rubber wet suit material. The neoprene seats brought many comments at the time Splash was introduced and were a daring departure from the velours then in vogue in production interiors. The brilliant blue accents didn't hurt the interior's impression, either. The rest of the interior design is stark and practical. Instruments and controls are grouped in a series of small enclosures behind the steering wheel and a small projecting binnacle in the center of the dash. The body design features a dramatic upswept step that captures the dune buggy look, accented with a separate spoiler at the bottom of the rear hatch glass.
Splash sits on 18" modular 3-spoke alloy wheels with custom CNC-cut pattern Goodyear tires, P235/55R at the rear and P225/45R fronts. The wheels are covered by pearl white plastic 3-spoke covers. The disc brakes, with tiny dual piston calipers, are more appropriate to a motorcycle than to a dune buggy concept.
Splash is in fair to good overall condition. The interior is lightly soiled and the fit of the seat covering inserts could be better. The doors and rear hatch work well, but the quarter window frames in the doors are slightly sprung away from the windshield posts. The paint is good, as are Splash's overall fit and finish. Remarkably this concept has had a long show life and has continued to be used by Ford upon request and as recently as 2000 was on exhibit in Kansas City. It has always proved extremely popular with the kids.
Splash is an important early manifestation of the trend to recognize lifestyle considerations in design, embodying unique attributes in the ongoing development of the automobile. That it was created by four students, then judged worthy of rendering full size is to the credit both of the students themselves and of Ford's willingness to consider concepts "not invented here".
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