31 May 2007
Photo und Publizität -- Photo and Advertising. Berlin: Josef Singer, 1930. Quarto (293 x 220mm). 36 photo-montages printed in red and black. Original photo-illustrated stapled wrappers. Provenance: small contemporary book ticket on the front cover verso.
FIRST EDITION. A FINE COPY of Pecsi's remarkably bold advertising photo-montages, and one of the first books on the subject of photography in advertising. Both the leading prize in commercial photography in Hungary and the library at the House of Hungarian Photography are named after this key figure of the New Objectivity and European avant-garde. (See also lot 30.)
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