The Model C camera was a development of the Model B which had been produced during the First World War for use from aircraft cockpits. It was very similar in construction, with one magazine above and below the camera body but was designed to be used in the horizontal position and pivoted about its centre of gravity. Like the Model C it was of all metal construction - still a great novelty at this time. The commercial Model C was intended for use as a studio camera but in practice its radical design was a little too advanced for the conservative tastes of British cameramen and it was not a great success, although up to fifty units may have been produced, many for the overseas market. At £300 it was also around three times more expensive than other professional film cameras of the time.
Despite having only a single pin claw movement it was capable of very accurate work and one example was still in use as a titling camera at Brent Laboratories in the mid 1970s. Another Model C was adapted by Claude Friese-Greene for use with his colour film system.