London, South Kensington
4 October 2001
The Sex Pistols
A promotional poster for the 1977 Virgin Records' single God Save The Queen, designed by Jamie Reid -- 27x39in. (68.5x99cm.); a corresponding banner -- 10½x37½in. (26.7x95.3cm.); and a Sex Pistols banner -- 5½x18½in. (14x47cm.) (3)
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J. Reid & J. Savage Up They Rise: The Incomplete Works Of Jamie Reid, op. cit, 1987, pp. 64-67
P. Burgess and A. Parker Satellite, op. cit, 1999, p. 80 (illus.)
This is probably one of the most memorable campaigns designed by Jamie Reid. Timed deliberately to coincide with the Queen's Silver Jubilee, the release of God Save The Queen caused considerable consternation amongst the Establishment. Reid centred the campaign around the official Jubilee portrait of the Queen taken by Cecil Beaton which Reid had seen in the Daily Express.
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