Other concert posters for this Buddy Holly tour have been seen at auction but none so chilling and rare as this one, which advertised two concerts at Moorhead Armory, Minnesota on 3 February 1959. After a show in Clear Lake, Iowa, Holly boarded a plane to Moorhead, Minnesota on the evening of 2 February 1959 along with the Big Bopper, Ritchie Valens and pilot Roger Peterson, which crashed soon after take-off and killed everyone on board. This moment was immortalized in the Don McLean song 'American Pie' as 'The Day The Music Died'.

Buddy Holly's date of death was recorded as 3 February 1959. The Moorhead concert went ahead, with Bobby Vee standing in for Buddy Holly. This poster memorializes that fated day and is believed to be the only poster for this concert date in existence.