SIGNED ZENITH, EL PRIMERO MODEL, REF. 03.2040.400, CASE NO. 353'455, CIRCA 2018

Being the offical customiser for Zenith, the present watch is a collaboration between Bamford and Zenith. Designed by Fragment's Hiroshi Fujiwara in 2018, the design of the dial is an extension of Fragment's aesthetics using modern and vintage inspired techniques.

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW.