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Event Date10 November 2013 | Live auction 4002
Surpassing all expectations, ROLEX DAYTONA "LESSON ONE" –a prestigious single-themed evening auction featuring 50 exceptional examples of the world's most celebrated chronograph wristwatch, totalled SFr.12,032,850 /$13,248,167 / €9,866,937, selling 100% by lot and by value, at Christie's Geneva.
Created by Aurel Bacs to mark the 50th anniversary of Rolex most iconic model, this unique sale presented only the best and most mythical Daytona wristwatches ever produced.
The top lot of the evening was an extremely important stainless steel chronograph wristwatch, ref. 6263/6239, Paul Newman model, manufactured in 1969, which sold for $1,088,889 / SFr.989,000.
Aurel Bacs, International Head of Christie's Watch Department, commented: “Christie's first ever evening auction dedicated to wristwatches proved an unprecedented success. With four hundred people in the saleroom and plenty more queuing outside, I rarely experienced a similar rock concert atmosphere from the rostrum. Possibly the most rigorously curated watch auction ever staged, each lot was selected by Christie's watch department in partnership with Mr. Pucci Papaleo according to a disciplined approach to originality, condition and provenance. Setting 50 world records for 50 watches as well as achieving an absolute record price for any Rolex Daytona ever sold at auction, Rolex Daytona "Lesson One" will be remembered as an historical event”.