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Lot Essay
Reference 1578 was launched in 1943 and produced until the mid 1960s. General Motors gave these reference 1578GM watches to only 20 of their Overseas Office executives.
General Motor Company
Based in Detroit, Michigan, GMC is a large worldwide business with staff in the thousands over 6 continents. From electric cars to heavy-duty full-size trucks, General Motors provides a range of vehicles including big name brands such as Chevrolet, Buick, and Cadillac. Since their beginnings in the late 19th century, they have grown to become the most widely recognized motor distributor in the world.
The present watch belonged to Mr. C. H. Helling, who worked during GM’s crucial decades, for almost 30 years for long service to the company. The case back of the watch reads:
GMC. GMOO, C.H. Helling, 1939-1965
GMOO refers to the General Motors Overseas Office, which during the mid-20th century was a crucial element of the company as they began to work more with international brands such as with UK brand Vauxhall and German brand Opel. In addition, leading up to World War II, General Motors produced vast quantities of armaments, vehicles, and aircraft for the Allied war effort, helping to cultivate their multinational interests.
General Motor Company
Based in Detroit, Michigan, GMC is a large worldwide business with staff in the thousands over 6 continents. From electric cars to heavy-duty full-size trucks, General Motors provides a range of vehicles including big name brands such as Chevrolet, Buick, and Cadillac. Since their beginnings in the late 19th century, they have grown to become the most widely recognized motor distributor in the world.
The present watch belonged to Mr. C. H. Helling, who worked during GM’s crucial decades, for almost 30 years for long service to the company. The case back of the watch reads:
GMC. GMOO, C.H. Helling, 1939-1965
GMOO refers to the General Motors Overseas Office, which during the mid-20th century was a crucial element of the company as they began to work more with international brands such as with UK brand Vauxhall and German brand Opel. In addition, leading up to World War II, General Motors produced vast quantities of armaments, vehicles, and aircraft for the Allied war effort, helping to cultivate their multinational interests.