No film represents the spirit of porno chic better than Just Jaeckin's Emmanuelle. A French film based on the memoirs of Emmanuelle Arsan, it brought a new sense of glamour and class to the genre.

The publicity material that accompanied the film reflected its ambitions and style. While Richard Suzuki's famous photograph of Sylvia Kristel sitting topless in a chair became the respectable face of the X-rated film industry, Steve Frankfurt's concept for the American poster campaign effectively portrayed the new ethos of porno chic. Frankfurt not only created the subtle, sensual imagery for the American poster, but was also responsible for the notorious tagline: "X was never quite like this". The fact that Frankfurt, who was highly regarded in the world of poster design, chose to become involved in moulding the film's public image was itself a testament to the level of credibility it attained.