Details
LUIGI LOIR (GORITZ 1845-1916 PARIS)
Promenade sur les Champs-Elysées, Paris
avec le cachet de l'atelier 'L.L' (en bas à droite)
Mine de plomb, encre, aquarelle et gouache sur papier
8,3 x 12 cm. (3¼ x 4¾ in.)
Provenance
Vente d'atelier de l'artiste, Drouot Paris, 27 mars 1993, lot 78, illustré, d'où acquis par l'actuel propriétaire.
Special notice
No VAT will be charged on the hammer price, but VAT payable at 19.6% (5.5% for books) will be added to the buyer’s premium which is invoiced on a VAT inclusive basis
Further details
THE CHAMPS-ELYSEES, WATERCOLOUR AND GOUACHE, BY LUIGI LOIR
The three following watercolors (lots 12-14) were utilized as advertising postcards in the form of chromolithography for the store 'Au Bon Marché' between 1895 and 1905 (see N. Willer, Luigi Loir, Peintre de la Belle Epoque à la Publicité, Catalogue raisonnè-vol. 1, Carmel/Paris, pp. 149-150, ill.). These original drawings have the same dimensions as the postcards. Luigi Loir was a productive draughtsman in the advertising field, working for several editors and large companies, but he especially produced series of postcards for the 'Au Bon Marché'.
We like to thank Mr Noé Willer for having confirmed the authenticity of the present lot. It will be included in part II of the catalogue raisonné on the work of Luigi Loir, currently in preparation.