In one last push to promote the concert Bob Geldof, together with promoter Harvey Goldsmith, went live on BBC Radio 1, to announce to the world that Live Aid would take place on 13 July, just weeks away. Billed as 'The Global Jukebox', the event would feature two main concerts, that would run more or less simultaneously in the United States and at Wembley Stadium in London. During the same broadcast, Geldof regaled listeners with a list of artists who would definitely be performing on the day. The list was impressive but what listeners didn't know was that a large number of the artists hadn't yet agreed to perform - some of them were yet to be even contacted. Moreover, seconds before the broadcast began, he had been told that his team had just got through to representatives of The Who to discuss their involvement - for Geldof that was enough - he finished his set-list announcement by declaring he'd just been informed that The Who were reforming especially for the concert . On hearing the news both Roger Daltrey and Pete Townshend separately called Bob's people to find out just what the hell was going on. The reunion of The Who proved to be a major draw for ticket sales, and would eventually be deemed as one of the highlights of the show, by those present.
This is one of Pete Townshend's Schecter guitars used in early 1980s. Schecter started off as after market parts/kit guitar makers in the late 70s and this guitar was put together by the then Surrey based luthier Roger Giffin, using Schecter parts. The guitar bears Giffin's name on the headstock. It is understood that Pete Townshend at one stage had a dozen of Schecter guitars for stage use put together by Giffin: a half a dozen or so of them bearing his name on the headstock as well as another half dozen with a Schecter logo on the headstock.