劳力士是当今全球最广为人知的腕表品牌，这的确是实至名归。过去一百多年来，劳力士推出过不少经典时计，往往成为制表史上的典范。1905年，汉斯・威尔斯多夫（Hans Wilsdorf）和阿尔弗雷德・戴维斯（Alfred Davis）在伦敦创立Wilsdorf and Davis，并于1908年正式注册“Rolex”（即劳力士）作为品牌名称。第一次世界大战结束后，公司由伦敦迁往日内瓦，并以Montres Rolex SA名义注册。自1960年起，劳力士一直由Hans Wilsdorf基金会这个私人家族信托持有。
制表史上多项重要里程碑都与劳力士密不可分。1926年，劳力士推出蚝式表壳。这是全球首枚具备防水功能的腕表表壳，配备旋入式表冠，有效防止湿气和尘埃损坏机芯。五年后，即1931年，品牌在恒动型腕表中引入全球首个自动上链摆陀装置，确保主发条持续上链。1945年，日志型腕表成为首款具备自动调校日历功能的天文台认证腕表。
然而，真正令劳力士在腕表行家之间声誉卓著的，是品牌于1950年代推出的一系列“功能腕表”（专为潜水、赛车或显示不同时区而设计的专业腕表）。第一款功能腕表为1953年面世的蚝式恒动潜航者型6204款腕表，其防水深度达100米，并配备可旋转外圈，让潜水员能够准确计算潜水时间。次年，即1954年，劳力士推出堪称全球最著名的双时区腕表：格林尼治型6542款腕表；1956年，品牌再度创新，推出专为科学家和工程师研发的6451 Milgauss防磁腕表。
八年后的1963年，劳力士为赛车界推出一款全新计时腕表，能够精准计算行车时间及平均车速。这款腕表后来被命名为“迪通拿”，如今已成为全球最炙手可热的运动腕表之一，早期黄金款式劳力士在拍卖会上更屡破百万美元大关。
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ROLEX. A SPORTY STAINLESS STEEL AUTOMATIC DUAL TIME WRISTWATCH WITH SWEEP CENTER SECONDS, DATE, AND BRACELET
GMT-MASTER II 'BATMAN' MODEL, REF. 126710BLNR, CASE NO. 088SE493, CIRCA 2021
ROLEX. A RARE AND HEAVY 18K GOLD ASYMMETRIC DESTRO WRISTWATCH WITH INTEGRATED 18K GOLD ‘KING MIDAS’ BRACELET
KING MIDAS MODEL, REF. 9630, CASE NO. 2'927'041, NO. 656, CIRCA 1972
ROLEX. A HIGHLY RARE, UNUSUAL, AND ATTRACTIVE 18K YELLOW GOLD AUTOMATIC WRISTWATCH WITH DIAMOND FOSSIL DIAL
DAY-DATE 'JURASSIC PARK' MODEL, REF. 18238, CASE NO. E779213, CIRCA 1990
ROLEX. A COVETED AND ATTRACTIVE 18K GOLD AUTOMATIC CHRONOGRAPH WRISTWATCH WITH BRACELET AND DIAMOND-SET DIAL
DAYTONA ‘ZENITH’ MODEL, REF. 16528, CASE NO. N231823, CIRCA 1991
ROLEX. A HIGHLY WELL-PRESERVED AND ATTRACTIVE STAINLESS STEEL CHRONOGRAPH WRISTWATCH WITH MULTI-SCALE DIAL AND BRACELET
ANTI-MAGNETIC 'PRE-DAYTONA' MODEL, REF. 6238, CASE NO. 964'699, CIRCA 1963
ROLEX. A WELL-PRESERVED AND COVETED STAINLESS STEEL CHRONOGRAPH WRISTWATCH WITH BRACELET
'FLOATING BIG RED' DAYTONA MODEL, REF. 6263, CASE NO. 4'128'753, CIRCA 1976
ROLEX. A SUPREMELY RARE, HIGHLY ATTRACTIVE, AND COVETED PLATINUM AUTOMATIC WRISTWATCH WITH DAY, DATE, AND MATTE BLACK BAGUETTE DIAMOND DIAL
DAY-DATE MODEL, REF. 6612/B, CASE NO. 382'921, CIRCA 1958
ROLEX. A HIGHLY IMPORTANT, RARE AND EARLY STAINLESS STEEL CHRONOGRAPH WRISTWATCH WITH BRACELET AND 'DOUBLE SWISS UNDERLINE' DIAL
'LE MANS' PRE-DAYTONA MODEL, REF. 6239, CASE NO. 923'156, CIRCA 1963
ROLEX, RETAILED BY SERPICO Y LAINO. A SUPREMLY RARE, EARLY AND HISTORICALLY IMPORTANT STAINLESS STEEL AUTOMATIC WRISTWATCH SWEEP CENTER SECONDS, BRACELET AND ‘SPLIT LOGO’ DIAL
SUBMARINER ‘SPLIT LOGO’ MODEL, RETAILED BY SERPICO Y LAINO, REF. 6204, CASE NO. 918’197, CIRCA 1953
ROLEX. A LARGE AND DAZZLING 18K WHITE GOLD AND DIAMOND-SET AUTOMATIC WRISTWATCH WITH DAY, DATE, AND BRACELET
DAY-DATE II MODEL, REF. 218349, CASE NO. 387PX897, CIRCA 2013
ROLEX. AN EXTREMELY ATTRACTIVE 18K GOLD AND DIAMOND-SET AUTOMATIC WRISTWATCH WITH DAY, DATE, BRACELET, AND GROSSULAR GARNET RUBELLITE DIAL
DAY-DATE MODEL, REF. 118238, CASE NO. F374644, CIRCA 2003
ROLEX. A HIGHLY COVETED AND ICONIC STAINLESS STEEL CHRONOGRAPH WRISTWATCH WITH 'PAUL NEWMAN' DIAL AND BRACELET
DAYTONA 'PAUL NEWMAN' MODEL, REF. 6241, CASE NO. 1'766'151, CIRCA 1968
ROLEX. AN EXTREMELY EARLY, RARE AND OVERSIZED STAINLESS STEEL CHRONOGRAPH WRISTWATCH WITH MULTI-SCALE 'FAB SUISSE' DIAL
'ANTIMAGNETIC' MODEL, REF. 3330, CASE NO. 038'561, CIRCA 1936
ROLEX. AN OPLUENT AND RARE 18K GOLD AND DIAMOND-SET AUTOMATIC WRISTWATCH WITH DAY, DATE, BRACELET AND DIAMOND 'PLEIADES' DIAL
DAY-DATE ‘PLEIADES’ MODEL, REF. 18048, CASE NO. 9’486’996, CIRCA 1987
ROLEX. AN ELEGANT AND ATTRATIVE 18K GOLD AND DIAMOND-SET AUTOMATIC WRISTWATCH WITH, DAY, DATE, BRACELET, AND MOTHER OF PEARL DIAMOND DIAL
DAY-DATE MODEL, REF. 18038, CASE NO. 9’131’649, CIRCA 1986
ROLEX. AN 'UNWORN', STICKERED, AND VIBRANT STAINLESS STEEL AUTOMATIC WRISTWATCH WITH 'CELEBRATION' DIAL AND BRACELET
OYSTER PERPETUAL 'CELEBRATION' MODEL, REF. 126000, CASE NO. 645GG629, CIRCA 2023
ROLEX. A SPORTY AND HEAVY 18K WHITE GOLD AUTOMATIC WRISTWATCH WITH SWEEP CENTER SECONDS, DATE AND BRACELET
SUBMARINER DATE 'SMURF' MODEL, REF. 116619LB, CASE NO. V336684, CIRCA 2009
ROLEX. AN ATTRACTIVE STAINLESS STEEL AUTOMATIC WRISTWATCH WITH SWEEP CENTER SECONDS, DATE, AND BRACELET
SUBMARINER DATE 'KERMIT' MODEL, REF. 16610LV, CASE NO. Z602066, CIRCA 2007
ROLEX. A SPORTY AND ATTRACTIVE PLATINUM AND STAINLESS STEEL AUTOMATIC WRISTWATCH WITH SWEEP CENTER SECONDS, DATE, AND BRACELET
YACHT-MASTER MODEL, REF. 116622, CASE NO. W0673798, CIRCA 2013
ROLEX. A SPORTY AND ATTRACTIVE 18K PINK GOLD AND STAINLESS STEEL AUTOMATIC DUAL TIME WRISTWATCH WITH SWEEP CENTER SECONDS, DATE, AND BRACELET
GMT-MASTER II 'ROOT BEER' MODEL, REF. 126711CHNR, CASE NO. 639V99R7, CIRCA 2022
ROLEX. A SPORTY STAINLESS STEEL DUAL TIME AUTOMATIC WRISTWATCH WITH DATE AND BRACELET
GMT-MASTER II MODEL, REF. 116710LN, CASE NO. 41ZQ4321, CIRCA 2015
ROLEX. A HEAVY AND DESIRABLE 18K WHITE GOLD AUTOMATIC WRISTWATCH WITH SWEEP CENTER SECONDS, DATE, AND BRACELET
SUBMARINER DATE MODEL, REF. 126619LB, CASE NO. H5Q21187, CIRCA 2022
ROLEX. A HIGHLY COVETED AND SPORTY STAINLESS STEEL DUAL TIME AUTOMATIC WRISTWATCH WITH SWEEP CENTER SECONDS, DATE, AND BRACELET
GMT-MASTER II 'PEPSI' MODEL, REF. 126710BLRO, CASE NO. 8L7G4321, CIRCA 2023
ROLEX. A COVETED AND SPORTY 18K WHITE GOLD AUTOMATIC CHRONOGRAPH WRISTWATCH WITH WHITE ARABIC NUMERAL DIAL
DAYTONA MODEL, REF. 116519 , CASE NO. P184963 , CIRCA 2000
ROLEX. AN EXCEEDINGLY RARE, DESIRABLE, AND STEALTHY PLATINUM AUTOMATIC WRISTWATCH WITH BLACK ONYX DIAL AND BRACELET
DAY-DATE MODEL, REF. 18206, CASE NO. L882554, CIRCA 1989
ROLEX. A SUPREMELY RARE AND UNUSUAL STAINLESS STEEL AUTOMATIC WRISTWATCH WITH SWEEP CENTER AND SUBSIDIARY SECONDS AND BRACELET
OVETTONE 'DOUBLE SECONDS HAND' MODEL, REF. 5028, MOVEMENT NO. 25816, G9469, CASE NO. 412'191, CIRCA 1946
ROLEX. A VERY EARLY AND RARE STAINLESS STEEL AUTOMATIC WRISTWATCH WITH STRAIGHT SECONDS HAND, DATE, BRACELET, AND 24-HOUR INDICATION
EXPLORER II 'FRECCIONE' MODEL, MARK 1, REF. 1655, CASE NO. 2’912’741, CIRCA 1972
ROLEX. A SPORTY STAINLESS STEEL DUAL TIME AUTOMATIC WRISTWATCH WITH DATE AND BRACELET
EXPLORER II MODEL, REF. 216570, CASE NO. 9N878562, CIRCA 2011
ROLEX. A HIGHLY RARE AND ATTRACTIVE STAINLESS STEEL AUTOMATIC WRISTWATCH WITH DATE, SWEEP CENTER SECONDS, AND BRACELET, RETAILED BY ASPREY
‘DOUBLE RED’ SEA-DWELLER SUBMARINER 2000 MODEL, RETAILED BY ASPREY, REF. 1665, CASE NO. 3’567’002, INSIDE CASEBACK NO. 3’567’002, CIRCA 1973
ROLEX. A LARGE AND IMPRESSIVE STAINLESS STEEL AUTOMATIC WATCH WITH DATE AND BRACELET
DEEPSEA SEA-DWELLER 'JAMES CAMERON' MODEL, REF. 126660, CASE NO. 193A7406, CIRCA 2021
ROLEX. A SPORTY AND VIBRANT STAINLESS STEEL AUTOMATIC WRISTWATCH WITH BRACELET AND DATE
SUBMARINER DATE 'HULK' MODEL, REF. 116610LV, CASE NO. 647C5833, CIRCA 2010s
ROLEX. A SPORTY AND UNUSUAL DESTRO DUAL TIME AUTOMATIC WRISTWATCH WITH DATE AND BRACELET
GMT-MASTER II 'SPRITE' MODEL, REF. 126720VTNR, CASE NO. 067Z87K9, CIRCA 2023
ROLEX. AN EXTREMELY RARE AND COVETED 18K GOLD AUTOMATIC CHRONOGRAPH WRISTWATCH WITH BRACELET, RETAILED BY TIFFANY & CO.
DAYTONA ‘ZENITH’ MODEL, RETAILED BY TIFFANY & CO., REF. 16528, CASE NO. N195039, CIRCA 1991
ROLEX. A HIGHLY ATTRACTIVE AND DESIRABLE 18K GOLD CHRONOGRAPH WRISTWATCH WITH BRACELET
DAYTONA MODEL, REF. 6263, CASE NO. 7'426'689, CIRCA 1983
ROLEX. AN ATTRACTIVE AND COVETED STAINLESS STEEL CHRONOGRAPH WRISTWATCH WITH 14K GOLD AND STAINLESS STEEL BRACELET
'PRE-DAYTONA' MODEL, REF. 6238, CASE NO. 1'007'742, CIRCA 1963
ROLEX. A VERY RARE AND EYE-CATCHING 18K GOLD AUTOMATIC WRISTWATCH WITH DATE, BRACELET, AND GREEN 'STELLA' DIAMOND DIAL
DATEJUST ‘STELLA’ MODEL, REF. 69178, CASE NO. E595888, CIRCA 1990