The atelier's early years established Loewe’s reputation for exceptional leather craftsmanship. The brand's designs quickly attracted the attention of Madrid’s aristocracy and, in 1905, Loewe was appointed the official supplier to the Spanish Royal Crown by King Alfonso XIII.
During the 20th century, Loewe expanded to also offer clothing, accessories and fragrances. The house’s signature Anagram logo — designed in 1970 by Spanish artist Vicente Vela — became a defining symbol for the brand.
A new era began in 2013 with the appointment of Jonathan Anderson. His vision introduced a more playful and experimental approach while keeping Loewe’s identity rooted in its dedication to craft. When reflecting on joining Loewe, Anderson said, ‘I wanted to be able to celebrate the art of craft, the idea of making with one’s hands, but also to give it the exposure that I truly think it deserves.’
To celebrate the importance of craft in the modern world, Anderson established the Loewe Craft Prize in 2016, which awarded exceptional handmade works. Anderson also produced many iconic designs during his time at the helm of Loewe, from the Puzzle bag (2015) to the Squeeze bag (2023).
Today, Loewe’s main workshop remains in Madrid. While the house is anchored in its history of Spanish craftsmanship and expertise with leather, its use of innovative technologies and creative designs puts them at the forefront of contemporary luxury.
1組6個羅意威手袋
LOEWE, 2015
1組7個羅意威手袋
LOEWE, 2015
A RASPBERRY PINK HANDBAG, SCARLET EPI LEATHER CLUTCH BAG AND A SLATE BLUE LEATHER 'BARCELONA'-STYLE HANDBAG
THE FIRST TWO BY LOUIS VUITTON, THE THIRD BY LOEWE
TWO SUITCASES AND A PICNIC HAMPER IN NATURAL CANVAS
LOEWE, MID-20TH CENTURY