The present Day-Date is a particularly rare example of the celebrated model, distinguished by the German printing “Superlativer Chronometer amtlich geprüft” instead of the “Superlative Chronometer Officially Certified” generally found on Rolex’s COSC watches. Evidently made for the German market the day indication is also in German and so is the wealth of documents accompanying the watch, in addition to the watch rating certificate, a rarity by itself.
Another noteworty detail is the original Rolex Uhren Köln “Echtheits-Bestätigung”, confirmation of authenticity, dated 16 December 1999, stating that in the context of the servicing of the watch the firm confirms that it is an “Original-ROLEX-Uhr”, original Rolex watch, with “Original-ROLEX-Zifferblatt”, original Rolex dial.
The watch was serviced by Rolex in 1999 and 2001 and is preserved in excellent overall condition. The oxidation on the case is testimony to the fact that the watch has been unused and unpolished for a long time, the full proportions and crisp gold mark underneath the upper right lug further confirming this fact. The ivory-coloured dial displays a great shine, further enhancing the overall look of this rare timepiece.
Introduced into the market at the Basel Fair in 1956, the Day-Date has ever since been one of Rolex flagship models, enjoying continuous popularity. It was the first calendar wristwatch displaying day and date, hence the name. Always a symbol of luxury and prestige it was immediately recognized as the watch worn by influential people, including a number of presidents such Eisenhower, Roosevelt, Kennedy, Nixon, Ford and Reagan, earning it the nickname “President”. This name is still used for the bracelet which was specially designed for this model.
Reference 6611 is from the second Day-Date generation, fitted with the new cal. 1055 movement with certification from the Swiss Office of Chronometer (COSC). Consequently the famous wording ‘Superlative Chronometer Officially Certified’ were used, instead of the ‘Officially Certified Chronometer’ designation of earlier models.