A DESIGN FOR THE EXXON LOGO WITH SIX VARIATIONS

Examples similar to the present lot were offered at Mes Faure et Rey, Rambouillet, Archives Loewy, 20-21 June 1987, lots 496, 497 and 500
After his great success in redesigning the Gestetner duplicating machine in 1929, Raymond Loewy proceeded to redesign a multitude of products and logos. His outstanding comprehension of form, technology and practical function led him to execute projects for Coca-Cola, Sears Roebuck and Company, Carling Brewing Company, Rosenthal China, Shell and Exxon, among many others